Matcha, is perhaps the most refined tea available on the market today. From the unique way it is produced to the important place it holds in the cultural life of Japan, few other teas can compare. The first thing you will notice upon opening the packet is that Matcha is finely powdered and looks like an emerald colored flour. This characteristic truly sets it apart from other teas. When brewed, the powdered leaf is not strained or left in the pot, but is whisked into a frothy concoction and consumed. Because the leaves themselves are imbibed, brewed Matcha contains higher concentrations of vitamins and antioxidants than most other teas, green, herbal, or otherwise. In fact, brewed Matcha contains nearly 10 times the polyphenols and antioxidants of regular teas, 2 times the antioxidants of a glass of red wine, approximately 9 times the beta-carotene of spinach, and 4 times that of carrots. *


Matcha is produced using pure Gyokuro leaves, a variety of Japanese tea bush that is shaded beneath special mats for 3 weeks before plucking. The shading forces the plants to produce a higher than normal chlorophyll content and gives the leaves a rich green color. Once plucked, the leaves are steamed and dried. Tea at this stage of the process is known as Aracha. Next, the Aracha is stripped of all stems and veins resulting in a pure leaf known as Tencha. Tencha is then stone ground into its finely powdered form. Although the grinding process is done by machine, each mill can only grind 40 grams of Tencha per hour. (To keep up with demand, our supplier operates 1300 grinding mills!)
In Japan, Matcha is considered an integral part of the very essence and soul of the country itself. The tea makes its first appearance in Japanese tea manuals sometime during the 12th century, making it one of the country's most ancient varieties of tea. Matcha is also Japan's most important tea since it is the tea used in the famous tea ceremony, or Chanoyu. This ceremony is an elegantly rigid affair that developed over the centuries as a transformative and meditative practice. It was originally conceived by the ancient Samurai, the noble class of warriors famous for their elaborate costume and highly regimented lifestyle.
The Samurai learned the fine art of brewing Matcha from Buddhist monks sometime in the 13th century. Japanese monks believed the tea possessed qualities conducive to meditation and drank it during religious ceremonies. The Samurai learned that meditating through the drinking of Matcha could restore them physically and prepare them mentally for battle. Drawing on their strict code of conduct, they developed an elaborate framework called wabi within which to brew and consume Matcha. Wabi loosely translates as follows: Quiet, sober refinement characterized by humility and restraint that celebrates the mellow beauty that time and care impart. Over the centuries, this philosophy, developed by the Samurai, gave birth to the Japanese tea ceremony we are familiar with today. It is in reverence to their noble way of life that we present this amazing tea.

* Taken from the Certificate of Analysis #021068-1 Japan Measure Certificator Constituent Breakdown: Standard tables of Food Composition in Japan 5th Revised Editions

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